From Mozart to Pixar: when creativity becomes organisational

Creativity, we all agree, is a question of men and women. Ingenious, inspired, creative, unique individuals. Mozart and Van Gogh, Orson Welles and Marguerite Duras, Stella McCartney and Ferran Adria. Among others.

At a time when creativity is being heralded as a national cause in the European Union, in both countries and big cities, at a time when managers and researchers have made it the alpha and omega of economic growth and development, one point is intriguing. It suggests that in order to promote creativity, all one really needs to do is to try to define it, or to make sure that artists are not persecuted (happily, this is far from the case).