Perfumes on the edge of the mass market
Catherine Têtu —
In a world that partially rejects the false choice between identical products, innovative gadgets and bland industrial products, our contemporary society has seen the advent of the “alter consumer” who looks for depth, meaning and more authentic values when spending. The alter consumer is ethical and ecological, committed, active and educated. He or she can take a step back from advertising and orients his or her choices toward original, different products rooted in a culture and the production of which, if possible, has some craft-based input.