Luxury: An Industry Between Heritage and Modernity
The aim of this article is to show that the specifics of the luxury industry mean that, to a certain extent, it is one of the sectors where new business model trends are more clearly visible. Whether this is a question of product differentiation pushed to the limits, the weight of the representative and the immaterial, the globalisation of markets or the need for absolute control over design and distribution in a market where reputation and coherence are cardinal values, the components of the luxury economic model display a level of modernity that would have been difficult to predict twenty years ago.
Details of the publication
- Publisher:
- IFM-Regard
