Pierre Guillaume Bonnet

Pierre Guillaume Bonnet has been the International Marketing Director for Skincare at Chanel until mid-2023. He is now in charge of PR, Influence and Eventing WW for Chanel Fragrance & Beauty. He has 25 years of marketing experience. He has a degree in Innovative Project Management from Nantes ENITIAA (National Engineering School for Agricultural and Food Industry Techniques) and a degree in International Strategy and Marketing for Industrial Firms from Lyon Management School, as well as an Executive MBA from Instituto De Empreso Madrid (2009). He started at Sanofi Pasteur in 1999 as Product Manager for travel and adult vaccines, rebranding the travel vaccine range and launching Revaxis which became the number one prescription the same year. He then joined Citroen for a four-year mission as Europe Product Manager working on restructuring ranges and marketing plans and in particular the European launch of the C5, C3 and C4. For the next four years, he was Product Innovation Manager in charge of the innovation strategy for car interiors for Peugeot and Citroën. In 2008, he became Brand Imaging Manager at Citroen, implementing a new 360 brand identity and the communication strategy for the launch of the new line of high-end DS vehicles. He moved into cosmetics with the launch of the brand UNIXE in 2010-2011 and was Marketing Professor at IE Business School Madrid in 2010-12. He then joined L’Oréal as Innovation Director for Digital in 2011 within the Innovation Direction of the Group. In 2014 he became Anti-aging Axis Director for Lancôme and in 2016 was named the Global Marketing Director at YSL Beauty for skincare.