Rodica Muravetchi

Research areas

• Marketing
• Consumer Behaviour

Fashion and beauty brands engage with female consumers through narratives based on archetypes of femininity. Rodica's doctoral thesis explores women's relationships with archetypes of femininity, rooted in specific geographical and cultural contexts, and their impact on fashion and beauty consumption.

CV

Université Paris Nanterre & Institut français de la mode, PhD in marketing

Institut français de la mode, Master’s in fashion & luxury management, 2020

Neoma Business School, “Programme Grande Ecole”, Master’s in Marketing French Excellence, 2014

Professional background

• Marketing, product development & activation - L’Oréal, L’Occitane en Provence and wellbeing consumer goods
• Retail training - Christian Dior Couture, Chanel