InsideOut Ep6 "The authenticity of virtual influencers"

In this episode in French, Alice Audrezet, teacher and marketing researcher, discusses the authenticity of virtual influencers and highlights the key distinctions between human influencers and their virtual counterparts.

Host : Emilie Joyaud - Student in the MSc in International Fashion and Luxury Management
Podcaster : Alice Audrezet
Recording & Editing : Joséphine Lafay & Isabelle Field
Music : Universal Music France

◾  “Fashion InsideOut” is a podcast series where students interview and exchange with professors and researchers at Institut Français de la Mode. Each episode concentrates on a different issue in the fashion and creative industries. Join “InsideOut”, the fashion conversation from inside our campus out to you.