Objectives
Create a series of six image campaigns for a luxury fashion brand, for posted on Instagram. Develop a mockup of two print posters illustrating the campaign.
- Understand the visual codes of luxury
- Introduction to digital tools: Midjourney and Photoshop
- Create a cohesive series of visuals with strong storytelling
- Integrate these visuals into both digital and print communication
- Present and justify a creative project
Program
Discover the intersection of high fashion and AI technology in this cutting-edge workshop. Over five days, you will learn to craft a complete fashion campaign using Photoshop and Midjourney. By the end of the workshop, you will have a full set of six AI images, ready for an Instagram campaign, as well as designed print mockups for outdoor advertising, fully immersing you in the digital and print aspects of modern fashion marketing.
- Introduction to graphic design, the concept of visual identity, and an introduction to generative AI with Midjourney
- Choosing a brand from a list of luxury houses and curating a brand moodboard: analyzing visual codes, inspirations, and color theory
- Introduction to Midjourney: demonstration and exploration of its features
- Hands-on exercises with Midjourney: generating images based on keywords and specific styles
- Introduction to Photoshop and launch of the creative project
- Analysis of iconic visual campaigns from luxury brands
- Creation of campaign visuals for the chosen brand
- Development of a storyboard for the photo campaign: visual organization, storytelling, artistic intentions, using Pinterest and PowerPoint
- Retouching and harmonization of images generated via Midjourney in Photoshop
- Finalization and presentation of the project
Tutor
Victoire Bornhauser is a French-Swiss art director and graphic designer focused on luxury branding and visual storytelling. A graduate of ECAL and the Institut Français de la Mode, she designs impactful identities and immersive communication strategies for high-end design and fashion brands, across both print and digital media.
She began her career working on luxury furniture brands and is currently managing the image and communication of four luxury names on Instagram, shaping their digital presence with a strong storytelling approach. In parallel, she collaborates with prestigious clients such as Maison Alaïa, contributing to its visual merchandising guidelines, and Champagne Perrier-Jouët, crafting engaging brand narratives.
Passionate about imagery in all its forms, Victoire also explores photography and AI generative images as an extension of her creative practice, integrating it seamlessly into her projects. Her commitment to the next generation of designers led her to teach graphic design at TUMO digital creation school for two years, enriching her perspective on education and creative transmission.
Certificate
At the end of the program, a certificate of participation in the Summer School is issued to participants who have attended all courses.
