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Fashion Image and Social Media.

Fashion Image and Social Media

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All programs

Social media has transformed fashion, turning personal style and branding into a global conversation.
This course unpacks the process of digital fashion communication, from defining identity and crafting ideas to delivering the creative visions to life.

Audience

Open to 16 years old or older. No prerequisites. The tutor is bilingual in English and French. Basic English required.

Practical information

Type:
Summer School program
Format:
Short format
Duration:
1 Week ( 30 hours)
Next session:
July 28 - August 1 2025

Classes will be held Monday to Friday from 10 am to 5 pm.

Fees:
€960 incl. VAT

Summer School programs may be combined with each other to form longer courses (-10% discount on the second cheapest program).

Group size:
Limited to 15 people
Language:
English
Location:
Austerlitz Campus

34 quai d'Austerlitz, 75013 Paris

Audience

Open to 16 years old or older. No prerequisites. The tutor is bilingual in English and French. Basic English required.

Program

Objectives

  • Explore the history and influence of social media in fashion.
  • Learn from case studies of brands, media, and creators shaping the industry.
  • Define your style, craft a unique visual identity, and develop your voice.
  • Take an idea from concept to creation, turning inspiration into content.
  • Bring it all together by designing and producing a full 360° fashion story.

Program

  • Understanding the evolution and influence of social media in shaping modern fashion
  • Decoding the digital presence of top fashion houses, media, and influencers
  • Developing a clear visual identity and tone of voice
  • Telling stories that connect and resonate with online audiences
  • Designing seamless 360° creative content across platforms
  • Creative workshops in group or solo : Concept development and content creation
  • Field trip to a fashion museum or gallery for inspiration
  • Final project : Conceptualise, curate, and pitch a complete 360° content campaign

Tutor

Bangkok-born Nuttanich Punpun Luengteerapap is a Paris-based art director and photo–videographer working in fashion and beauty. With a BA in Fashion Design from Chulalongkorn University and an MA in Fashion Image from Institut Français de la Mode, her work spans digital and print platforms. After starting out in Bangkok, she moved to Paris and has collaborated with brands like Lemaire, Uniqlo U, Loewe, Dior, and Nonfiction, as well as media outlets such as Bazaar France and Vogue Thailand, and influential talents. Projects range from global campaigns to short-form contents, translating brand identity into communicative visuals.

Certificate

At the end of the program, a certificate of participation in the Summer School is issued to participants who have attended all courses.

How to apply

To register, simply fill in the online form and pay the required deposit. On receipt of the online form, the application is studied by the Summer School team. Once the application has been accepted, an email is sent specifying the payment schedule for the balance of the registration fee. If the application is not accepted, the deposit will be refunded.

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Frequently asked questions

Application process

How can I apply?

On reception of the application form, the application is reviewed by the Summer School team. Once the application is accepted, the participant will receive a confirmation email with the instructions for payment (deposit and balance of the registration fee).

Please note that registration is confirmed only after payment of the deposit.

Fees & Scholarship

Can I apply for a scholarship?

IFM scholarships are available thanks to the generous sponsorship of the IFM Foundation. They are reserved for High-School Summer programs only.

Scholarships are available in a limited number and are need-based. They may cover up to 75% of tuition fees and are restricted to one demand per year and per participant. In case of registration to several programs, one grant only can be given.

Campus

Are travel and accommodation costs included?

Travel and accommodation costs in Paris are the responsibility of each participant. IFM can recommend, upon request, different options for accommodation and help foreign students in organizing their stay.

Practical information

What are the registration procedures for foreign students?

Participants from outside the European Union must ensure, if necessary, that they have a valid visa for France. Upon request and after full payment of the course, IFM will send the participant a letter confirming registration in order to support the visa application. IFM will also send you a visa guide upon request.

Important: 15 calendar days are necessary for consular authorities to treat visa request, sometimes longer in the high season.

If you are non-French you must ensure you are covered by your health insurance during your stay.