Junior generation - fashion and 15/25 years old
A portrait of young Europeans: their shopping habits, their sources of inspiration, their preferred brands… many keys to understanding a generation with complex desires, in order better to anticipate the markets of tomorrow.
Youth consumption in France
- A decade of consumption among 15 to 25-years old (men and women)
- Budgets dedicated to fashion
- Bestsellers’ list of the most-bought products
- Preferred distribution networks of the young
- The percentage of purchases by Internet
European* school & university students and their relationship with fashion
- The values and personal goals of young Europeans
- An emerging autonomy: sources of revenue, housing, etc.
- Leisure and budget arbitrations
- Shopping habits of the young
- Sources of fashion inspiration for young Europeans
- Mutual influence of music and fashion looks
- The rapport of young people to fashion: do they feel that they have their own style, are they influenced?
- The brands they dream of and the brands they buy.
* Germany, United Kingdom, France, Spain, Italy.
This study will be available in English soon.
