The 2019 woman's lingerie
THE LINGERIE MARKET : 2019 DYNAMICS AND KEY FIGURES
The 2019 edition of the survey highlights the latest trends of the lingerie market in France, Europe and the United States : retail changes, recent product developments, the place of digital, changes in consumption behaviors.
- France : analysis of the main changes in consumption, retail, digital and supply.
- Focus on the most important brands.
- Focus on the new consumer expectations, based on a new survey (1200 consumers and qualitative interviews from an anthropological perspective).
- Europe, United States: overview of consumption and retail, Internet, main brands.
- Foreign trade: main customers and suppliers of France and the EU.
Study available in French on June 4, 2019.
